How to Buy White Gold Jewellery: A Complete Buying Guide 2025

In the world of fine jewellery, white gold jewellery has carved a distinct niche for itself. With its sleek, silvery-white finish and modern charm, white gold is a popular choice for engagement rings, necklaces, bracelets, and earrings. It offers the elegance of platinum at a more affordable price while maintaining the classic appeal of gold.

But buying white gold jewellery isn’t just about looks—there are important factors to consider such as purity, plating, maintenance, and pricing. In this detailed guide, you’ll learn everything you need to know before purchasing white gold jewellery, whether it’s your first piece or a luxurious addition to your collection.

💠 What is White Gold?

White gold is not found naturally. It is created by mixing pure yellow gold with white metals such as palladium, nickel, or silver. To enhance its white appearance, the jewellery is coated with a thin layer of rhodium, a rare metal that gives it extra shine and durability.

Key Features of White Gold:

• Made from yellow gold + white metals

• Usually rhodium-plated for a brilliant finish

• Available in 10K, 14K, and 18K purity

• Requires occasional maintenance and re-coating

🧾 Benefits of Choosing White Gold Jewellery

1. Elegant Appearance: Resembles platinum but at a lower price

2. Durability: Harder than yellow gold (especially when alloyed with nickel)

3. Versatility: Complements diamonds and colored gemstones beautifully

4. Modern Appeal: Ideal for contemporary and minimalist styles

5. Affordable Luxury: A premium look without platinum’s cost

🔍 Factors to Consider Before Buying White Gold Jewellery

1️⃣ Check the Karat Value (Purity)

White gold is typically available in:

• 10K (41.7% gold) – More affordable, slightly duller

• 14K (58.5% gold) – A balance of purity and strength

• 18K (75% gold) – Richer, softer, and more luxurious

Tip: For daily wear like rings or bracelets, 14K is often recommended due to its durability.

2️⃣ Know About Rhodium Plating

Rhodium gives white gold its shiny, white finish. However, rhodium wears off over time, especially on rings and frequently worn jewellery.

• Rhodium plating usually lasts 1–2 years.

• Replating costs are minimal but required periodically.

• Always ask if the piece is rhodium-plated or natural white gold alloy.

3️⃣ Look for Hallmarks and Certification

Always check for:

• Karat Stamp (e.g., 14K, 18K, 750)

• Jeweller’s Mark

• BIS Hallmark (for Indian buyers)

When buying white gold jewellery with diamonds or gemstones, request:

• GIA/IGI Certificates for diamonds

• Invoice with gold weight and making charges

4️⃣ Compare White Gold vs Other Metals

💎 Popular Types of White Gold Jewellery

💍 White Gold Rings

Perfect for:

• Engagement and Wedding Rings

• Cocktail Rings

• Diamond Solitaires

White gold enhances the sparkle of diamonds and works well with both round and fancy-shaped stones.

📿 White Gold Necklaces and Chains

Choose from:

• Plain chains (box, rope, figaro styles)

• Pendant necklaces

• Layered chains with diamonds or pearls

Pro Tip: Thicker chains (above 3mm) offer better durability for daily wear.

🧿 White Gold Earrings

Options include:

• Studs (with solitaire diamonds or pearls)

• Hoops and Huggies

• Drop and chandelier earrings

Great for formal occasions and bridal jewellery sets.

🔗 White Gold Bracelets and Bangles

You’ll find:

• Tennis bracelets with diamonds

• Solid bangles with engravings

• Charm bracelets with colorful stones

Choose sturdy clasps and reinforced links for safety.

🛍️ Where to Buy White Gold Jewellery

🛒 Online Jewellery Stores (India & Global):

• Tanishq

• CaratLane

• Bluestone

• PC Jeweller

• Malabar Gold

• Kalyan Jewellers

• Blue Nile (USA)

• James Allen (USA)

Tips:

• Read customer reviews

• Check return and exchange policies

• Ask for BIS or international certifications

🏪 Offline Stores

Visit trusted jewellery stores with transparent pricing, certifications, and the option to customize your jewellery.

💰 Price of White Gold Jewellery

The price of white gold jewellery depends on:

• Gold weight

• Karat purity

• Rhodium plating

• Stone quality (if any)

• Making charges

Current Trend (India):

• 14K White Gold Ring (plain): ₹10,000–₹25,000+

• 18K White Gold Diamond Ring: ₹35,000–₹1.5L+

• White Gold Chains: ₹12,000–₹70,000+

• White Gold Earrings: ₹15,000–₹60,000+

🧼 Care and Maintenance Tips

• Remove white gold jewellery during cleaning, gym, or swimming

• Store in soft pouches to prevent scratches

• Clean gently using mild soap and warm water

• Replate with rhodium every 12–18 months for a fresh shine

• Avoid exposing to harsh chemicals or perfumes

🎁 When to Gift White Gold Jewellery?

White gold makes for elegant and timeless gifts on:

• Engagements and Weddings

• Anniversaries

• Valentine’s Day

• Birthdays and Festive Occasions

• Graduations and Promotions

Its neutral color suits all outfits and skin tones, making it a universal choice.

✅ Final Checklist Before You Buy

✔ Confirm gold purity (10K, 14K, or 18K)
✔ Check for rhodium plating
✔ Ask for BIS/GIA certifications
✔ Compare prices across stores
✔ Review return/warranty policies
✔ Understand maintenance requirements

📌 Conclusion

Buying white gold jewellery is a smart investment in both style and substance. It offers a brilliant, modern look that pairs beautifully with diamonds and gemstones. Whether you’re buying a white gold engagement ring, chain, or earrings, remember to check for purity, plating, and certifications.

With the right knowledge and a trusted jeweller, you can buy white gold jewellery that stays timeless and stunning for years to come.

Mittal

All Author Posts